I'm a writer, editor, content strategist, and founder of 18|Orion, a full-service content agency. Find out more at www.18orion.com.
Want a glimpse into your future at work? Ask Dom Price. As Atlassian's work futurist and head of research and development, Dom knows a thing or two about where the world of work is heading. He's spent the last decade studying how teams work and the way workplaces are evolving to changes in technology and culture.
To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around.
They call it Silicon Allee.
Well, some do. And if you haven’t heard of it yet, it’s likely that you will soon. Silicon Allee, the self-styled pseudonym for Berlin’s burgeoning startup scene, appears poised to become the Eurozone’s next hot tech hub.
While you were looking for ways to boost your career and sidestepping arguments about politics at work, many major companies spent last year looking for ways to deal with data breaches.
These are some of the most common content strategy mistakes that plague first-time brand publishers. Avoid them at all costs.
Quality content can increase both awareness and donations for nonprofits that execute it well. But there are a few things to keep in mind before you embark on any editorial strategy for your nonprofit marketing.
It's the Holiday season, and here at RelSci, that’s got us thinking about new and better ways of doing business in the New Year. Okay, weirdos may seem like a strange place to start, but once you see the facts below, you’ll see why they (and diversity in general) are the place to start. Ready to let your stripes show?
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content.
Marketing is no longer just about big advertising budgets. It’s about who’s got skin in the game. Smart brands are inviting their customers to collaborate, enhancing their own marketing power.
They've been called lazy, selfish, entitled and needy. They're powerless without their gadgets. They expect a constant stream of praise. They're millennials, and they're the object of these and more stereotypes, almost all of which paint them as a nightmare to work with. But as millennials join...
It’s a different world on the brand side—but learning the rules isn’t really that hard.
Giving back doesn't just affect those in need. Businesses can reap substantial benefits from social good, as well. By building a brand with a reputation for social good, TOMS has earned an estimated $40 million in revenue to-date and become one of the most recognized and trusted brands among the coveted millennial demographic.
Internal entrepreneurs—driven, innovative thinkers within your organization—can take your company to the next level, but only if you give them the space they need to create and develop their ideas.