I'm a writer, editor, content strategist, and founder of 18|Orion, a full-service content agency. Find out more at www.18orion.com.
To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around.
These are some of the most common content strategy mistakes that plague first-time brand publishers. Avoid them at all costs.
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content.